Our brand new gel formula is the best on the market. It's made in England and has been methodically safety tested to ensure high shine, long wear, and great pigmentation. Not to mention it is 100% Vegan, 9-Free, Cruelty-Free and HEMA-Free. Lavely.

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We only use high-quality recycled labels. Of course.

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The paper inserts included in your deliveries are made out of seeded paper, which means you can plant it in soil and herbs will grow! We know; so cool.

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Our bottles & caps are created by our wonderful expert manufacturers in Hong Kong whom are able to fulfil our customer demand and have the facilities for mass production. Although the manufacturers are fantastic and allow us to produce the best quality products available, reducing overseas importation is one of the areas we are desperately trying to address and we aim to have a 100% UK supply chain by 2026. Being a young business we had to do what we could in our infancy and we weren't willing to sacrifice quality.

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The bottle is made out of glass whilst the cap is made of polypropylene plastic. Polypropylene is fully recyclable in the UK (see Which? article here for more information) and doesn't release any toxic chemicals in the recycling process (though please ensure the brush is remove from the cap before recycling).

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The postal boxes your orders are mailed in are manufactured by a fantastic UK-based company who specialise in eco-friendly packaging. The box itself is made of FSC-approved recycled, recyclable and biodegradable paper, so even if you forget to recycle it it won't hang about in landfill and will naturally biodegrade over time faster than other materials.

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We partner with 2 wonderful organisations who create sustainably sourced merch; both of which are based here in the UK. All clothing is made of organic, recycled (where possible) materials and ensures fair treatment of farmers, whereas the bottles are made out of recycled, recyclable and biodegradable steel.

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