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We're Taking a Break

We want to take this opportunity to thank our wonderful community for all the support you've given us throughout our journey. While we're taking a step back for now, we want to assure you that this isn't goodbye forever—just a much-needed pause as we carefully plan our next steps.

At This is Gel, health and safety has always been our top priority. We are proud of the transparency and trust we've built with our customers, especially when it comes to the potential risks associated with gel nail polish. Though we’ve been fortunate to have had no reports of adverse reactions to our products, we’ve seen the industry become increasingly unregulated, with damaging misinformation spreading that undermines the safety of users.

Given these concerns, we did not feel comfortable continuing to operate in an industry that lacks the oversight needed to protect consumers properly. We founded This is Gel with the mission to provide safe, high-quality products and honest, up-front information, particularly about allergies. Staying true to this core value, we believe it’s time to pause our operations until we can be sure that we’re contributing to a positive, safe environment for everyone.

That said, this is not the end of our journey. We’re exploring new ways to create impact in the future—possibly through a non-profit arm or another venture that aligns with our values of transparency, health, and safety. We look forward to the next chapter, and we hope you’ll stay connected with us for updates on what comes next.

Thank you for your ongoing support, patience, and understanding as we work toward a safer future in the nail industry. We're so grateful for our community, and we're excited to see where the future takes us.

Becci & the TiG Team x

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